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Our La-Z-Boy logo is the visual depiction of our company. It represents our products, people, factories and galleries. Help us keep it looking stylish. The logo is registered in the U.S. Patent and Trademark Office and is the sole property of La-Z-Boy Incorporated. Use only as directed.
Getting Your Logo Use Approved
If you feel it is necessary to use the La-Z-Boy logo in any way, shape, or form other than those stated in this section, please contact the La-Z-Boy Contract Marketing Department for additional options and approval.
Composition
The La-Z-Boy logos consist of three elements: the oval, logotype and shadow. These elements must always appear in this configuration and must never be separated. The only exception to this rule occurs when the shadow cannot be reproduced correctly due to the printing process. In this case it may be eliminated.
Proportion
The logo height and width, as well as the spacing between the logo oval and type, must be proportionately represented at all sizes. Don’t stretch, pull or twist the logo. Although the minimum width for the logo is one and a half inches, always keep its size proportional to the size of the piece you are creating.
Color
Whenever possible, the logo should appear in a black font with the oval the color of the La-Z-Boy brand. The PMS color for the oval in the logo is PMS 2945. In situations where color is not an option, a gray oval may be used. In situation where the print quality is very poor, you may use an all black logo.
Co-Branding and Sponsorship
When our logo appears with other corporate logos please adhere to the following guidelines and consult the La-Z-Boy Marketing Department to discuss options:
Safe Area – Maintain the minimum safe area.
Proportion – Keep the logo the same size as other logos appearing on the page. Use the oval around the Z as your reference point for proportion.
Using Our Name – When used correctly, our name is an adjective.
Safe Area
To maintain the simplicity of our logo, a generous amount of white space, or safe area, must surround it. The safe area is based on the height of the logo’s oval. Do not place text or other graphic elements within this area.
Logo Don’ts
Never use our logo over a patterned background.
Never use the logo within a sentence.
Place only one logo per page.
Do not alter the logo in any way.
Do not present the logo in any color other than indicated for each strategic business group.
Use only the approved La-Z-Boy logo available in electronic format.
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